I provide data-driven growth marketing that scales revenue without the expense of a full-time CMO. By expanding customer acquisition across the full funnel and cutting tactical noise, I ensure your budget and team are focused strictly on what moves the needle.
What you get: A roadmap designed to efficiently scale customer volume.
Proven impact: Engineered omnichannel strategies driving +36% YoY growth for leading retail brands.
What you get: Lower CAC and higher customer lifetime value across paid and owned channels.
Proven impact: Scaled Paid Social to drive +30% YoY sales and generated incremental growth via personalized email flows.
What you get: Clarity on marketing channel ROI and customer acquisition cost.
Proven impact: Built executive dashboards for enterprise beauty and retail brands to link multi-channel spend directly to net profit.
What you get: High-performing internal teams and agency partners held strictly accountable to ROI.
Proven impact: Restructured internal marketing orgs and renegotiated agency contracts for market-leading retail brands.
by efficiently scaling acquisition channels, revamping Affiliate structures, overhauling Welcome and Post-Purchase Emails and introducing new channels for improved customer retention
from re-structuring goals across key Paid Media channels to grow new customers, along with testing and adding personalized retention flows
by pulling forward holiday spend to capture early demand, scaling high performing organic video content on Meta and eliminating inefficient spend across Paid Media tactics
Growing brands don’t need the overhead of a full-time CMO—and they certainly don’t need more time-consuming, ineffective meetings. They need a clearly defined marketing vision, foundational data that actually shows what’s working, and high-impact initiatives that are prioritized rather than lost in the weeds. I built Made to Measure Marketing LLC to strip away the complexity and give leadership teams the exact structure, clarity, and direction required to scale.
I help DTC brands break through growth plateaus and scale sales 20–30%. Most companies over-rely on bottom- and mid-funnel tactics until they hit a wall of diminishing returns—waiting until it’s too late to build the upper-funnel awareness needed for long-term scale. I bridge that gap. I balance your immediate performance engine with sustainable, full-funnel strategies that attract the right customers and translate your budget into measurable, compounding returns.
Bringing 18+ years of experience from brands like Sephora, The North Face, and Bergdorf Goodman, I don’t just hand you a strategy deck and walk away—and I don’t create permanent dependency. My goal is to empower your business from the inside out. I set up the foundational tracking, transparent executive dashboards, agency guardrails, and prioritized roadmaps your team needs to do their best work. When our engagement wraps, your team is left with the tools, processes, guidelines, and clear goals required to execute confidently and grow.
