Fractional Digital Marketing Services
While your existing marketing leader is out for a few months,
I can manage your existing team and budget to ensure the business drives growth.
Manage Your Existing Marketing Program
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Seamlessly manage daily campaign execution with internal team & agency partners
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Lead team to efficiently optimize spend to reach goals based on incremental growth
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Pull and analyze performance, sharing key drivers, wins and opportunities
Lead the Team
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Own budgets and forecast
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Refine marketing strategy, key tactics & roadmap
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Ensure team alignment to goals
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Manage ongoing partnerships, feed management systems, team, processes with Finance and Creative counterparters
Drive Short Term Strategic Changes
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Analyze existing media mix, budgets, performance, team structure, agency partnerships, creative, targeting, ROAS
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Ensure infrastructure in place
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Evaluate what's working & recommend changes to optimize spend effectively across creative, landing pages, agency partnerships, team structure